STORIES WITH STRENGTH

Mythology, symbols, materials and people. We read the past to create clothing with character today.

FEATURED STORY08/03/2026

STORY ARCHIVE06/12/2025

Perun - God of Thunder, War and Celestial Order

When Thunder Speaks When the sky darkens and the first strike of thunder rolls above the forest - it is not just a storm. It is Perun coming. He walks heavily, as if the mountains themselves have moved. In his hand burns a fiery axe, raised against the forces of chaos. His gaze is sharp as lightning and just as fierce as the law of the ancestors. And as long as the world stands upon its pillars - Perun stands with it: a grim guardian of the Clan, protector of warriors, and keeper of honor. Today we have gathered a complete guide - everything one should know about the g..

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STORY ARCHIVE05/12/2025

Perun in Slavic Tradition: God of Thunder, Strength, and Unbreakable Will

Perun in Slavic Tradition: God of Thunder, Strength, and Unbreakable Will Among the ancient Slavs, Perun stood above all other gods - a warrior, a protector, and the bearer of lightning. His steps echoed like thunder, and his word was the law of honor. Warriors called upon Perun before battle, farmers - before great undertakings, and everyone who sought courage, strength, and inner resilience turned to him for guidance. The symbol of Perun embodies far more than celestial thunder - it represents an unyielding will to fight, victory over chaos, and protection of one’s kin. ..

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STORY ARCHIVE06/02/2025

Veles: Knowledge, Prosperity and the Strength of the Earth

Imagine standing in an ancient forest, where every tree is a witness to history, and the wind carries the voices of your ancestors. Your soul longs for the mysteries of the past, for the power that flows through generations. These are not just memories-they are a connection to those who came before us, to the gods who protected our lineage, and to Veles himself, the wise patron of warriors, craftsmen, and travelers. The Spirit of Ancestors in Every Detail The modern world pulls us away from our roots, but the connection with our ancestors never fades. It lives in our blood, in our symbol..

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STORY ARCHIVE04/04/2024

Layering: a warm and stylish world of fashion with Veles World!

Preparing to go out on a cold winter day, we often think about how to create a stylish, and most importantly, warm look. This is where the 2026 trend of layering in clothing comes to our aid. This approach not only adds comfort in cold weather but also makes your style more interesting and original. The history of fashion knows layering as a well-known but for some time forgotten phenomenon. In the 80s, men actively experimented with style, combining shirts with pullovers and jackets. In the 90s, combinations with long sleeves and leather jackets or denim vests were popular. And even o..

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04/04/2024

Fleece: ecological comfort and warmth for your clothes

Fleece: Warmth, Comfort, and Style in One Material Fleece is an excellent material that has become increasingly popular in clothing production. But what exactly is it? Fleece is a 100% synthetic non-woven fabric made from polyester and other artificial materials. The word fleece originally refers to wool, but don't let that mislead you - fleece is a synthetic fabric that provides warmth while being quite different from natural wool. In many cases, fleece is produced from recycled materials such as plastic bottles and packaging film. This eco-friendly approach helps create warm, soft clothin..

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03/04/2024

Sweatshirt: from a fashionable invention to an expressive style

For several spring and autumn seasons in a row, the sweatshirt has become one of the most popular wardrobe items for both men and women. This unique garment, which combines the comfort of a sweater with the practicality of a shirt, has earned its place in the wardrobes of people of various styles and age categories. But did you know that the history of the sweatshirt has deep roots that reach back to the 20th century? This unparalleled fashion piece was born thanks to the invention of Benjamin Russell, a private entrepreneur from Alabama. When h..

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28/01/2023

About us

About us Veles World is a Ukrainian clothing brand with history and deep meaning. In our works, we want to convey a certain ideology, the ideology of honor, strength, patriotism, loyalty to one's blood and origin, respect for one's roots and native land, one's ancient faith, love for the Motherland, and the cult of the warrior. Being pagans and patriots, we can divide all our symbols into 3 related directions. Slavic paganism, Scandinavian paganism, and national Ukrainian symbolism. We were guided by these ideas and beliefs when we started making si..

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